What do you think is the best way to get new patients for your hypnotherapy practice every day?
SEO and internet marketing?
If you said SEO and internet marketing, then this post is something you need to read badly to boost your practice.
Because SEO is the most important and reliable strategy among a myriad of internet marketing techniques that helps your hypnotherapy website rank at the top of the searches for some competitive search terms commonly used by your patient audience.
Above all, the best aspect is, you get to see increased organic traffic by 150% in one year. Surprising, right?
However, it’s not that simple. There are a plethora of techniques and strategies involved that make the process streamlined and successful.
I am sure you want to know everything from the start, but before that, it’s important to highlight that SEO consists of two major parts. On-page SEO & off-page SEO. The checklists revolve around these two parts, so you need to understand each point carefully.
On-page SEO includes the meta title, description, URL, and some technical elements that exist within your site.
However, off-page SEO comprises link building, social media, content promotion, and basically the stuff that doesn’t exist within your site.
Now let’s move onto the checklist that helps you ensure that your hypnotherapy website runs perfectly.
Check if your website is performing well:
Your hypnotherapy website needs to perform well across all browsers and devices. It must be able to turn visits into leads the minute your audience interacts with your platform.
So, first of all, it’s important to check these elements on your site:
- Simple and user-friendly design
- All the pages are optimized
- Mobile-friendly design
- Blog page
- Service descriptions
- Contact info is displayed on all pages
- Effective CTAs
- Reviews and testimonials
- Plenty of content
If your website doesn’t feature the above elements, it’s time to hire experts to develop custom website that comprises all the factors necessary for growth.
On-page SEO to rank your pages high in Google:
Of-page SEO is the heart of your strategy. Without proper on-page SEO, you can never rank your site high in search results. Here are the elements to check first for on-page:
- Right keywords are researched and implemented
- Page URL is fine, short, and descriptive
- A page title is catchy short and descriptive
- User-friendly content
- Page headings are descriptive
- Keywords incorporated in the content
- Relevant images are added
- Page speed is good
- The site is mobile friendly
- External links are added
- Images have alt-tags
- Social buttons are properly executed.
If you think your site is lacking somewhere and most elements are not according to the standards, then it’s to consider on-page SEO and technical optimization to run the site perfectly.
Off-page SEO for strong recognition:
Off-page is the second important step after on-page SEO that helps Google tell how much your site is recognized and valuable among others in the industry. Like if your website has a strong reputation that search engines must check some key methods implemented by your experts and the quality of backlinks.
Some important activities that make your off-page SEO strong are:
- Leveraging digital PR
- Set up and optimize Google my Business
- Generate quality links
- Expand local listings
- Social media marketing
- Article and image submissions
- Online reviews and ratings
If you think some of these elements are not perfect and may impact your rankings, then do not waste any more time, and hire specialists for full on-page and off-page SEO of your website. This helps you boost ranking and streamline the process of lead generation.
Technical SEO for smooth functionality:
This is the element where most website owners feel helpless. Yes, I can understand your concern, because the problem is most of the people are least knowledgeable in fixing technical issues of their site such as:
- Checking for duplicated versions
- Site using HTTPS
- Checking the page depth
- Fix and crawl technical errors
- Check the loading speed
- Fixing broken links
- Identify and fix orphaned pages
- Check canonical tags
- Addition of structured data
- Using SEO friendly URL structure
Especially if you are concerned about the slow loading speed of your site, then the solution is here. Hiring experts for page speed optimization somewhat solves half of your issues. Because when your site opens in seconds, you can successfully engage your patient audience.
Find relevant keywords to target through keyword research:
Finding relevant keywords to target for your hypnotherapy practice is another important consideration that makes or breaks your SEO campaign. That’s the reason when you choose and implement the right keywords that are most searched by your patients, you can simply increase your ranking in Google search results.
Some of the elements to check:
- Identify competitors
- Conduct a gap analysis in keywords
- Find major money keywords
- Identify long-tail keywords
- Consider question keywords
- Create a strong map for keywords
- Prioritize by their search volume
To get the most out of your campaign, comprehensive keyword research is extremely necessary. If you think you cannot do it due to the different technicalities involved, you can hire professionals for expert keyword research to rank your website fast in search results.
Once you implement the right keywords, your website will simply become an unstoppable machine of lead generation.
In a nutshell, SEO is the most effective strategy for your hypnotherapy marketing campaign. If you want to rank higher, you need to check all these unavoidable elements, because most of your campaign results are relying on these SEO components.
So, my final piece of advice is, hire the best team that offers guaranteed SEO services for page 1 ranking. This is the only way you can stand out from your competitors and stabilize your position in the stiff medical industry.
The reason is SEO is not a generic thing that can be done by every person. If it’s not your cup of tea, it’s best to consult with a reliable company.
The above advice may help boost the chances of your success in 2021.